I'm TJ Fabis.

I started my career as a physical therapist. I loved the work, and I learned something that's stayed with me ever since: you can't help someone until you understand what's really going on.

Then I moved into marketing and sales, and I've spent the last 10 years there. Since 2020, I've worked inside the coaching and consulting industry, selling for and writing copy for some of the larger coaching businesses in the space. Today I'm a sales director at a performance marketing agency, working with venture-backed digital health companies. Along the way, I've launched more than 20 websites and apps.

Here's what I've learned from all of it: most great businesses don't have a talent problem. They have a message problem. They're brilliant in the room, and nobody online can tell.

Why "Good Rebel"

AI made it easy for everyone to sound the same. I'm pro-AI, and I use it every day. But I believe in mastering the fundamentals first: who you serve, what you say, and why it matters. Then you use AI to amplify what's true, not to replace it.

That's the rebellion. Doing it right, with intention.